Team

At Discover Lodging Management, our team is the backbone of our success. Comprising dedicated professionals with diverse expertise in hospitality, operations, and management, each member brings a wealth of experience and a passion for excellence. Together, we are committed to delivering outstanding service and driving the success of our properties. Get to know the talented individuals who make up our team and see how their expertise shapes the DLMI experience.

Marie Casper

President

Marie Casper

President

Jeremy Nelson

District Director

Jeremy Nelson

District Director

Kris Rich

District Director

Kris Rich

District Director

Justin Schreiber

District Director

Justin Schreiber

District Director

Madalyn Willert

Interior Designer

Madalyn Willert

Interior Designer

Don Baugh

Bench Manager

Don Baugh

Bench Manager

Tony Banks

Operations & Development Coordinator

Tony Banks

Operations & Development Coordinator

Orson Opheim

VP of Finance

Orson Opheim

VP of Finance

Wanda Roesler

Sr. Accountant

Wanda Roesler

Sr. Accountant

Cathe Eberhardt

HR/Office Manager

Cathe Eberhardt

HR/Office Manager

Jenae Bellefeuille

Accounting Assistant

Jenae Bellefeuille

Accounting Assistant

Laurie Bonn

Treasury Accountant

Laurie Bonn

Treasury Accountant

Chris Urban

Corporate Director of Revenue Management

Chris Urban

Corporate Director of Revenue Management

curban@discoverlodging.net

Chris Urban, MBA
Corporate Director of Revenue Management | Fargo, North Dakota

Professional Overview
Chris Urban serves as Corporate Director of Revenue Management for Discover Lodging Management, leading revenue strategy, marketing, and sales alignment across the company’s hotel portfolio. He partners closely with the corporate team, ownership groups, and property leadership teams to drive top-line growth, improve market share performance, and maximize long-term asset value through disciplined, data-driven decision making.

Experience & Expertise
With over 20 years of hospitality experience, Chris has held leadership roles in property operations, franchise performance, and multi-property revenue oversight. Prior to joining Discover Lodging Management, he served as Director of Franchise Operations with Wyndham Hotels & Resorts. Chris specializes in revenue optimization, competitive positioning, distribution strategy, operations, and performance improvement - combining analytics with hands-on operational experience to deliver measurable results and protect owner investments.

Patti McRoberts

Onboarding Specialist

Patti McRoberts

Onboarding Specialist